If you’re an entrepreneur—or an aspiring one—you may think blogging is the last thing you’ve got time for. And you might be right. After all, there’s no immediate business value to be drawn from writing regularly, and it takes away the time you might spend developing your product or speaking to investors. But only by running your own business do you learn that it’s precisely those long-term investments—which don’t always show immediate payoffs—that make all the difference. Blogging is one of them.

This is incredibly true. If you’re an entrepreneur and you aren’t taking the time to write and develop your own content and notes, you’re missing out on a huge opportunity to communicate your story.

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