I managed the rebrand and created an entirely new marketing campaign for Commonwealth Bank's Start Smart, an award winning initiative aimed at moving into schools throughout Australia to project the organisation's values, integrity and social responsibility programs.
I was the Chief Marketing Officer for Charltons, managing the website redesign, CRM integration, sales and marketing strategy and move into cloud based systems for overseeing, analysing and tracking client engagement, as well as heading partnerships and guiding the overall direction of the firm. I continue serve as a non-executive advisor.
I headed digital strategy and marketing for Optus' public affairs program, Digital Thumbprint, developing tools, content, engagement metrics, go-to-market plans and applications that guided the program to meet internal goals and raise brand awareness.
I was the content and strategy manager for AroundYou, building website traffic and retention by over 200% and positioning the company for its acquisition in 2015, when the company was purchased for its valuable content and listings directory.
I am the Chief Marketing Officer for tech platform Speedlancer. I manage agencies and vendors, including external design and PR firms, guide digital marketing initiatives and build partnerships.